Advertising And Communication

1. About Career

Are you a creative person? Do you also like communicating with people? Do you love to promote a product or service using your creativity and communications? If yes, you should consider a career in advertising.

An advertisement is a marketing tool used by advertising professionals to convey a message to a large audience. Advertising professionals use this tool to grab the attention of the consumers towards the product, service or a social issue. It helps the company to establish brand identity, loyalty and credibility of their product or service.

Advertisement can be done through newspaper, magazines, radio, internet, posters, events, press, television and hoardings.

Example: Airtel 4G Ad with the Airtel girl, Amul advertise their icecream using their mascot-Amul girl

2. Roles and Responsibilities of a Advertising And Communication

• • Advertisers initiate market research, study and analyze their findings to understand customer and demographics.
  • They gather and organize information to plan advertising campaigns.
  • Plan and prepare advertising and promotional material to increase sales of products and services.
  • Work with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy and edit scripts, audio and videotapes, and other promotional material for adherence to specifications.
  • Assist with annual budget development.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinate with the media to disseminate advertising.
  • Advertisers coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Plan and execute advertising policies and strategies for organizations.
  • Direct, motivate and monitor the mobilization of a campaign team to advance campaign goals.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • They contact organizations to explain services and facilities offered.
  • Monitor and analyze sales promotion results to determine the cost-effectiveness of promotion campaigns.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

3. Key Skills Required for Advertising And Communication

• • Media Management
  • Project Management
  • Social Media Marketing
  • Strategic Management
  • Advertising space management
  • Digital marketing

4. Salary and Demand for Advertising And Communication

• Demand is High for Advertising.


• Salary levels are High for Advertising. For fresher average salary is more than 5 Lacs.


• Fees levels of the course is High. To pursue this course student need to spend more than 5 Lakhs.


• Level of preparation for Advertising is High. Students spend more than 1 Year. to prepare for entrance test of Advertising.

Industry Demand