Visual Merchandising

1. About Career

Are you a creative person? Do you like to promote and sell products and services? Would you like to use your creativity and marketing skills to enhance the buying experience of customers in a retail outlet? If yes, you should consider a career in visual merchandising.

Visual merchandising is an art form in the retail industry to create eye-catching product displays that attract customers and encourage them to buy. A visual merchandiser uses different colours, lights and articles to display products that are visually appealing and desirable

2. Roles and Responsibilities of a Visual Merchandising

• • Visual merchandisers are in charge of creating attractive visual displays in retail outlets.
  • Visual merchandisers use their creativity to enhance the aesthetic appeal of window displays, walkways, counters and in-store displays.
  • The main objective of visual merchandising is to increase sales and buyer attention, capitalising on the human tendency to 'window-shop'. Displays are frequently changed to promote new product launches and reflect festive or seasonal themes, such as Christmas, spring or summer.
  • Define, design and implement a creative visual merchandising strategy.
  • Create appealing and eye-catching visual displays that lead the customer through the entire store.
  • Produce window displays, signs, interior displays, floor plans and special promotions displays.

3. Key Skills Required for Visual Merchandising

• • Visualization Skills
  • Oral Communication
  • Analytical Skills
  • Leadership Skills

4. Salary and Demand for Visual Merchandising

• Demand is High for Visual Merchandising.


• Salary levels are High for Visual Merchandising. For fresher average salary is more than 5 Lacs.


• Fees levels of the course is Medium. To pursue this course student need to spend 3 to 4 Lakhs.


• Level of preparation for Visual Merchandising is Medium. Students spend 1 Year. to prepare for entrance test of Visual Merchandising.

Industry Demand